Reasy Technologies Pvt. Ltd. ("Reasy", "we", "us", or "our") is committed to protecting the privacy of our users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform at reasy.in.
1. Information We Collect
Information you provide directly
- Account registration details (name, email, phone number)
- Business information (company name, GST number, city)
- Project details you upload (property name, location, pricing, photos)
- Payment information (processed securely via Razorpay — we do not store card details)
- Communications with our support team
Information collected automatically
- Usage data (pages visited, features used, time on platform)
- Device information (browser type, operating system, IP address)
- Campaign performance data from Meta Ads API
- WhatsApp conversation metadata (message volume, response rates)
2. How We Use Your Information
We use the information we collect to:
- Provide, operate, and improve the Reasy platform
- Launch and manage Meta advertising campaigns on your behalf
- Power AI-driven WhatsApp follow-up and voice calling features
- Process payments and send billing communications
- Send platform updates, feature announcements, and support responses
- Analyse usage patterns to improve platform performance
- Comply with legal obligations under Indian law
3. Data Sharing
We do not sell your personal data. We share data only with:
- Meta Platforms: To create and manage advertising campaigns via the Marketing API
- WhatsApp Business Service Providers (BSPs): To send automated messages on your behalf
- Razorpay: For secure payment processing
- AI calling providers: To power voice follow-up features (audio processed but not stored permanently)
- Legal authorities: When required by Indian law or court order
4. Data Storage & Security
Your data is stored on secure servers located in India and complies with applicable data localisation requirements. We use industry-standard encryption (TLS/SSL) for data in transit and AES-256 encryption for sensitive data at rest. We conduct regular security audits and maintain access controls to protect your information.
5. Your Lead Data
Lead data generated through Meta ad campaigns belongs to you. We process this data on your behalf to power AI follow-up features. Lead contact information is never shared with other Reasy customers or used for any purpose other than the services you've engaged us for.
6. Your Rights
Under India's Digital Personal Data Protection Act (DPDPA) 2023, you have the right to:
- Access the personal data we hold about you
- Correct inaccurate data
- Request deletion of your data (subject to legal retention requirements)
- Withdraw consent for specific data processing activities
- Nominate a representative to exercise these rights on your behalf
To exercise these rights, email us at privacy@reasy.in.
7. Cookies
We use essential cookies required for platform functionality, analytics cookies to understand usage patterns, and Meta Pixel for ad performance tracking. You can control non-essential cookies through your browser settings.
8. Changes to This Policy
We may update this policy periodically. Material changes will be communicated via email and an in-platform notification. Continued use of Reasy after changes constitutes acceptance of the updated policy.
9. Contact Us
For privacy-related questions or to exercise your rights:
Email: privacy@reasy.in
Address: Reasy Technologies Pvt. Ltd., [Your Office Address], India